Tons of SEO Professionals and Webmastars nearly collapsed at their keyboards in the wake of Google’s Penguin and Panda updates. SEO pros thought that – “backlink building was dead… ” and this was an immense concern – to put it lightly. However, as time passed and Webmasters and SEO Pros alike adapted to the shift, the fear wore off regarding link building for (SEO) Search Engine Optimization. In fact, the primary reaction was a bit of an exaggeration.
Link building continues and should/must continue, as it is a necessary aspect of Search Engine Optimization. All search engines like google are driven by links. Having said that, we shall move forward with further information about link building, which you will probably find exceptionally useful and informative.
Misconceptions About Link Building That Needs To Be Disregarded Immediately – Don’t build links and ensure your site content is amazing. This is not even close to the facts… In fact, even Matt Cutts of Google said “Links are still the best method that we’ve found to learn how relevant or important somebody is… ” This statement originated from the head of Google’s web spam team. The guy who released the Penguin and Panda updates to begin with. So, maybe now we can all just relax and check out breathing again? Maybe…
The thing is, although backlinks remains as a vital part of SEO and it’s also, one of the better methods that search engines utilize to position and index content – the previous fashion way of linking is now in the past. Those days are gone! Google is currently targeting particular varieties of affordable link building. These specific strategies are the types that needs to be avoided by Webmasters and SEO Professionals or risk the algorithm and manual penalties, which Google has the ability to uphold at any given time.
Stuff You Should Avoid When Backlinking – Google’s goals and hopes with all the implementation of Penguin and Panda were to get rid of spammy and suspicious backlink building shenanigans.Which was all. In a nutshell, stay away and you should not use “fast solution” backlink building tricks. For a very long time, webmasters and webmasters invested considerable time and funds in exchanging links with some other websites to improve page ranks.
However, these backlink building methods didn’t offer anything of worth to users. Their mere existence ended up being to develop as much links humanly possible and tricking search engine algorithms to advance a website’s google page rank. They are the forms of link-building methods that Google discourages and today with Penguin’s implementation if these unethical link building strategies are used by anyone, you will be given quite a hefty penalty for such practices.
Tend Not To Make Use Of The Following Link Building Tactics: Cross Linking or Link Exchanges with other website pages with all the singular reason for developing a link tree to improve page rank… This is the type of tactic that needs to be put under lethal injection. Placing links to a website on low value directories is not really recommended, as the majority of these web based directories are certainly not good. You’ll have the capacity to differentiate between low value online directories and the truly good ones. Make sure that they may be ieeohx and highly relevant to your small business, industry or niche. Guest Blogging or Guest Posting using the only purpose being the insertion of keyword, stuffed links within the body of the content articles are also, a huge NO, NO! As mentioned above, you will know which can be high valued blogs based upon domain authority or social shares.
Given that we’ve established unethical, backlink building tactics and they really are being targeted by Google – we are prepared to progress on which we all should be really focusing on – which are four, basic building principles, which can make your link-building efforts invaluable along with your SEO campaigns an utter success!
Stellar, Quality Content. It’s been said many times, only one more time won’t hurt a bit… Creating content that’s high in quality is important! High quality content provides value to internet surfers. Therefore, you are going to naturally/organically gain quality, Google friendly and approved links. Moreover, this can also, develop “Link Earning.” Should you follow-through with high quality, engaging content – eventually, your internet site will likely be recognized along with your link building goes onto autopilot mode.